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Gross rating point
Results: 18

#	Item
1	Achievement - term applied to the execution of planned media activity, usually compared to planned objectives. ACTRA - Association of Canadian TV and Radio Artists. Adjacency - a commercial time slot immediately before o Add to Reading List Source URL: www.rogersmedia.com Language: English - Date: 2013-09-24 17:28:48 Communication design Graphic design Audience measurement Television advertisement Out-of-home advertising Effective frequency Reach Gross rating point Broadcasting Marketing Advertising Business
2	Playing Well Together Adding digital to TV campaigns around live-sports events enables brands to significantly increase reach Junayd Dyck, Measurement Lead, Facebook Marketing Science Add to Reading List Source URL: fbinsights.files.wordpress.com Language: English - Date: 2014-12-08 19:51:23 Advertising Audience measurement Broadcasting Social information processing Social media Gross rating point Facebook Television advertisement Reach Marketing Business Software
3	GfK Probe Quick Guide V7.pdf Add to Reading List Source URL: www.trsn.com.au Language: English - Date: 2015-03-29 18:44:04 GfK Reach Gross rating point Effective frequency Nielsen ratings Target Corporation Universe Audience measurement Marketing Business Advertising
4	“AQH”: Average Quarter-Hour Persons AQH Rating (%) = AQH Persons Add to Reading List Source URL: www.adlarge.com Language: English - Date: 2015-04-09 17:21:06 Market research Compensation Internet marketing Reach Gross rating point Impression Cost per mille Marketing Business AQH Share
5	GfK Probe Quick Guide V7.pdf Add to Reading List Source URL: trsn.com.au Language: English - Date: 2015-03-29 18:44:04 GfK Reach Gross rating point Effective frequency Nielsen ratings Target Corporation Universe Audience measurement Marketing Business Advertising
6	How to Read an MRI Reach and Frequency Add to Reading List Source URL: www.gfkmri.com Language: English - Date: 2010-05-10 16:43:25 Internet marketing Reach Impression Advertising Media planning Marketing Business Gross rating point
7	OUTDOOR ADVERTISING GLOSSARY OF TERMS Allotment - The number of faces (also known as panels or units) required to achieve a desired GRP level in a market. Billboard - Standardized large format of outdoor advertising dis Add to Reading List Source URL: outdooradvertisingusa.com Language: English - Date: 2013-08-13 00:36:24 Out-of-home advertising Design Gross rating point Billboard Reach Advertising media selection Media planning Marketing Business Advertising
8	BrightRoll Logo Style Guide 1a.ai Add to Reading List Source URL: info.brightroll.com Language: English - Date: 2014-12-12 22:58:56 Marketing analytics Gross rating point Audience measurement ComScore Google Universe Online advertising Media planning Trademark Marketing Business Advertising
9	The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads Yuxue Jin, Sheethal Shobowale, Jim Koehler, Harry Case Google Inc. Abstract Add to Reading List Source URL: static.googleusercontent.com Language: English - Date: 2012-09-27 19:02:44 Advertising Media planning Audience measurement Statistics Gross rating point Reach Extrapolation Interpolation Online advertising Marketing Business Marketing analytics
10	Methods We used a variety of data sources and methods to provide the most comprehensive and objective analysis possible of the U.S. sugary drink market. These data enabled us to thoroughly document and evaluate the nutri Add to Reading List Source URL: www.sugarydrinkfacts.org Language: English - Date: 2013-03-04 08:01:27 Marketing analytics Soft drinks Advertising Audience measurement Broadcasting Energy drink Gross rating point Product placement Online advertising Marketing Business Cola

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